What makes the Renault Kwid India’s favourite even after so many years?
When the Renault Kwid was launched in India, it was seen as just another car launched in a category that was extremely price-sensitive and already had a dominant market leader as its competitor. These were the exact two reasons that proved to be Renault Kwid’s plus points eventually. When the Kwid was launched, the first thing that attracted customers to it was its SUV inspired look. In a category where the perception was that price decided everything, here was a welcome change. Instead of a box with four wheels, the Renault Kwid offered something that truly supported their aspirations and supported their beliefs. Today, the Renault Kwid has become India’s favourite entry-level car. The aggressive muscular look of the Kwid made heads turn. On the outside, the car is stylish, mean, and clear in its appeal. The silver streak LED DRLs, SUV styled headlamps, new stylish grille, or the tail lamps with LED light guidelines all point in only one direction – the car and the category cannot b...