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What makes the Renault Kwid India’s favourite even after so many years?

When the Renault Kwid was launched in India, it was seen as just another car launched in a category that was extremely price-sensitive and already had a dominant market leader as its competitor. These were the exact two reasons that proved to be Renault Kwid’s plus points eventually. When the Kwid was launched, the first thing that attracted customers to it was its SUV inspired look. In a category where the perception was that price decided everything, here was a welcome change. Instead of a box with four wheels, the Renault Kwid offered something that truly supported their aspirations and supported their beliefs. Today, the Renault Kwid has become India’s favourite entry-level car. The aggressive muscular look of the Kwid made heads turn. On the outside, the car is stylish, mean, and clear in its appeal. The silver streak LED DRLs, SUV styled headlamps, new stylish grille, or the tail lamps with LED light guidelines all point in only one direction – the car and the category cannot b...
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Renault KWID: High on features, easy on pocket

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For the last so many years, it was thought that an entry-level car buyer just cares for two things. First, the buyer would look for a price that is really easy on the pocket and next, if the car can have some comfort and safety features built-in, then it would be great. These expectations were thought to be in that order with the price commanding the lions share while the latter was always good to have. This belief continued to remain true until the Renault KWID was launched in 2015. The phenomenal response to the car proved that this belief was in desperate need of a total overhaul. While these were indeed the two most important things, their order and level were very different. The real expectation of an entry-level car buyer was to have a car that is not only comfortable and safe but also pocket-friendly. Since this was a seller’s market, the availability of products created this misconception about an entry-level car buyer. The Renault KWID not only understood the latent dem...
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Location: India
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What makes the Renault KWID India's favourite car?

For most car buyers in the entry level segment, owning a car is the culmination of a long cherished dream. In case of families, it could be the second largest purchase made after a house or it could be the first large purchase made by a student after completing the formal education and receipt of a job offer. It could even be a coming of age gift from parent for their child. Whatever may be the case, the car stands for freedom and independence.  In most cases, the car buyer is very picky about the looks, features and the price of the car. In their opinion, these are the only parameters on which the personality of the car owner will be judged. In most case, the car owner cares less about the real specifications that determine the ownership experience of the car. Hence, more than the visible specs, attention should be paid more towards the hidden ones. These being bit technical in nature, are generally ignored.   Every individual who is about to buy a car needs to be aware ...
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What makes the Renault KWID India’s most loved car?

There was a time when owning a car was considered as luxury. This was also the time when wealthy Indians had to choose from just two models. While imported models were also available, they were affordable to a handful few. All this changed in 1983 when the Maruti-800 was launched. Overnight, the car became success and became a symbol of India’s ambitious middle class. It soon became the first car for most families. And soon, there were many such first time car buyers in India. However, from the manufacturer’s perspective, these entry level cars represented wafer thin margins and hence offered no incentive for them to innovate. Soon, the situation came to a point where there was hardly anything except the price that could act as a value proposition. The entry level car category lost the crown as the highest volume generator to the next level – the hatchbacks. While many car makers attempted different things, none could really stop that slide. Then came the Renault KWID in 2015. Designe...
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Features Of All New Renault KWID

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The Renault KWID features stole the show. So much so that the market leader was forced to go not only revamp the existing offering, but buttress with additional product to contain the onslaught. Following are the Features of all new Renault KWID which makes it best hatchbacks in India: The fresh look: Compared to the “box on wheels” approach, the Renault KWID featured an SUV look. Renault’s earlier experience of creating the compact SUV category came in handy here. Exteriors: The car had some first-in-class features like LED DRLS and tail lamps, SUV styled headlamps, multi-spoke wheels and high ground clearance of 184 cm. Interiors: The car offers best-in-class features like up to 620 litres of storage space, rear armrests, ergonomic seating cabins, charging ports for everyday devices and refreshing dual tone upholstery. Technology: The first-in-class feature list continues with a 20.32 cm touch screen, rear parking camera with guidelines and LED instrument panels. The car even had ...
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Location: India
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Exciting Renault KWID accessories that will help you personalize your car

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The entry-level car segment is traditionally known for cars that only offer value for money. In September 2015, Renault India created a splash in this segment. Within days of its launch, the Renault KWID emerged as a winner competing against a well-entrenched competition. It proved to be the first one to offer an SUV look, high ground clearance, sturdy built quality, and peppy driving experience.   Now, with the recent launch of the new generation, BS6 compliant Renault KWID , the segment is all set to experience more excitement. While the Renault KWID already comes fitted with some high-end features, the owners can further personalize their car with an exciting range of accessories offered by the brand.    On the outside: ·         Grille & Bumper: Get the new front grille chrome insert or chrome garnish on the bumper to add more ‘oomph’ to the SUV look. ·         Chrome on headlamp & ...
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Location: India
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